Written by – Siyathma at OmeBiz
Marketing is vital for a business as it is one of the main aspects that run a business. It helps you in growing your business by creating brand awareness and engaging customers.
“If your business is not on the internet, then your business will be out of business.” – Bill Gates
Online marketing will help make your business or break your business. Your social media gives you a competitive advantage as this is where you could mainly engage with your customers. These marketing tools will help you stay on top of your game when it comes to your digital media.
Create Infographics and Social Media Posts
Canva is a graphic-design tool website that will help you out with basic graphic designing. Moreover, you could custom design templates that are available on the website according to your needs or even start off from scratch. There is a wide variety of designs that are available for free while others would have to be paid for.
Legend is an app available for iPhones on the app store. You can make short animations with ease by just typing anything you want to appear in the video, and the app does the rest for you. Afterwards, you can easily share it on social media.
Powtoons is a website where you can create animated presentations using the pre-created objects, images and music available on the website, some of the available options can be used for free while others would have to be paid for. Powtoons is an excellent website to make short animated videos when creating content.
Creating Blog Articles
The headline is one of the most important aspects of a blog article. It is what will initially grab your reader’s attention to read the article, 80% of your readers would not even read the post if your headline is not powerful enough.
Moreover, your headline is vital when it comes to SEO as well. The more relevant and powerful your headline is the better the SEO score, which will bring more traffic to your blog site.
Headline Analyzer will score your headline, offer you insights into which words will stand out to your readers, suggest keywords according to your headline and there are many more features.
Grammarly is an app that can be installed onto your computer or phone, which will automatically detect any errors regarding grammar, punctuation, spellings and style of writing, and provide corrections for these errors.
Copyscape is a tool that can be used to detect plagiarism.
Manage your social media posts
Buffer is a platform that is used to manage your social media (Facebook, Instagram, LinkedIn and more) where they would post on your behalf according to the scheduled time. This would help increase your efficiency as you could just focus on creating the content and the platform would do the rest for you.
Analyze your traffic
Bitly is a URL shortening service, which will also help you keep track of how many readers have clicked on the post. It also provides additional analysis such as graphs which displays the time and date at which the readers have clicked on the post to help you analyze the best times to make posts.
Furthermore, even the reader’s location and how they have received the post would also be available. This would help you further improve the traffic brought to your blog site by boosting your posts by targeting specific locations which will bring the most out of your money spent.
MailChimp has proved to be one of the best email marketing providers, 80% of B2B and B2C companies use this online tool. The tool will charge you based on your database, with a few clicks you would be able to send emails to your entire database and even provide you with a detailed analysis. Furthermore, MailChimp also has newsletter templates which you can easily design.
Comment down below if you think we have missed any marketing tools!