What the Human Brain Likes – UX in Focus

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UX in Focus event location

UX in Focus was held at the Dialog auditorium

Written by – Siyathma at OMEBIZ

UX in Focus was held on the 13th of February 2018 at the Dialog Auditorium from 5:30pm to 8:00pm. The event was divided into four segments where they spoke about Color Psychology, Consumer UX, Liquid UX and a presentation about Mobile User Web Journey by Dialog.

UX in Focus at Dialog

UX in Focus was held at the Dialog Auditorium

UX in Focus Agenda

UX in Focus Agenda

1st Session – Color Psychology

Color Psychology was presented by Muditha Batagoda who is Senior UX Lead at 99x Technology.

Muditha Batagoda talking about color psychology at UX in Focus

Muditha Batagoda talking about color psychology at UX in Focus at the Dialog auditorium

Color Psychology is how color creates mental and emotional impact when interacting with humans. We see colors when they are created in the visual system of the human brain. Color is a universal language that is used to convey different emotions and thoughts that could be good or bad. Joe Hallock has done a study on how color preferences also depend on gender, age, etc. Hence, all these factors are important to consider when creating content or producing your product.

Infographics representing Female favorite colors according to Joe Hallock's study

Infographics representing Female favorite colors according to Joe Hallock’s study

Source: joehallock.com

Infographics representation of female least favorite colors according to Joe Hallocks research

Infographics representation of female least favorite colors according to Joe Hallocks research

Source: joehallock.com

Infographics representation of male favorite colors according to Joe Hallock's research

Infographics representation of male favorite colors according to Joe Hallock’s research

Source: joehallock.com

Infographics representing male least favorite colors according to Joe Hallock's research

Infographics representing male least favorite colors according to Joe Hallock’s research

Source: joehallock.com

People tend to memorize colors more than text. Hence, choosing a good color can be vital when selling your products or creating content as the color would define what your product is all about. For example a black basketball shoe would show how reliable and sturdy the shoe is, you are being adventurous.

The same shoe could be made in different colors and it could mean something else. This shows that the same product could be marketed differently to mean different things by just changing up the color. The color of the product should be chosen depending on the product or service and the target customer.

As we explore more into this topic, stay tuned for our next article about how human beings perceive colors differently.

To read more of Muditha Batagoda’s insights on UX – CLICK HERE 

Malinda Ratnayake from Dialog at UX in Focus

Malinda Ratnayake from Dialog at UX in Focus at the Dialog auditorium

2nd Session – Consumer UX

Hasanga Abeyratne the founder and CEO of Amplifyn spoke about Consumer UX for enterprise. This was about increasing the user experience of back end systems.

Hasanga Abeyratne at UX in Focus

Hasanga Abeyratne at UX in Focus speaking about Consumer UX at the Dialog auditorium

Most managers do not pay much attention on the appearance of backend systems such as the SAP system, HR portals, etc. They pay attention to the practicality of it. This makes it very hard for employees to learn how to use the system as it is usually cluttered and requires special training. Moreover, it does not encourage them to stay motivated and work as it could make work quite mundane. Employees do not make suggestions on how to improve either as they think of it as a job or that they must follow it.

When a customer does not like a certain app they could just delete it and use something better. But employees would not be able to do this. It is very important that we change this, so, that there would be less problems and less money spent. Most managers do not want to think out of the box and change around the designs, which have been there for a long time.

Even if managers did want to change the back end, there could be a communication error, as they might not understand the technical jargon that a developer would try to convey. Also, lack of communication between different departments could also cause a hindrance. Hence, both developers and managers have to work together in order to make the user experience of back portals better for their employees. This would motivate them to work better and also reduce any inefficiency in the workplace.

To read more of Hasanga Abeyratne’s insights – CLICK HERE

3rd Session – Liquid UX

The Lead UX Engineer of Zone24x7, Michael Lu presented the Liquid UX segment.

Michael Lu at UX in Focus

Michael Lu at UX in Focus speaking about liquid UX at the Dialog auditorium

In recent years we have witnessed the explosion of apps and devices. Devices ranging from phones, smartwatches, more advanced household appliances, augmented reality, virtual reality and holograms. Almost everything runs through the Internet and in the future every daily function that you do would require using the internet. Envision a future where your refrigerator would be able to do the grocery shopping for you.

Technology could now be used to read emotions, which would be able to recognize whether a person is lying about the way they feel. Having such technology could help the law enforcement when solving crimes. But there is a flip side to it as well, where this is an invasion of privacy.

More and more robots are being made to do our daily jobs. There are robots which go around supermarkets and scan the inventory levels, robots which are capable of providing room service at hotels, etc. Technology is making its mark everywhere but could this end up being a drawback to employees in the future? Many argue that machines are replacing humans, which reduces employment opportunities. However, this could also mean that mundane jobs could be replaced and employees could have more time on their hands.

Movies in Hollywood such as Iron Man showcase advanced technology that could come to reality one day. Inspiration could be taken from these movies for innovation of modern day technology.

In Conclusion

It was a great event where developers and content creators could learn insightful inspiration to make content better and make user experience better. We look forward to seeing more events held by UXHub, as content creation is the new step forward to creating a successful brand.